Restaurant owners are always looking for new ways to increase profits. In this paper, we investigate the attitudes and perceptions of restaurant customers to locally produced food and their willingness to pay a premium. This study employs a field experiment conducted in a restaurant located on a...

Tools to restrict customer migration across segments are referred to as 'fences' in revenue management. However, most fences are not perfect and allow some degree of demand leakage from the high-priced market segment to the low-priced segment. In this paper, we lay out the theoretical foundation...

The last two decades have witnessed the successful application of revenue management (RM) strategies in many markets where the trading item is characterised by high perishability, as is the case with various types of service. Freight transportation service markets are a less-studied area in the...

We derive the optimal ratio between advertising and sales income when a publisher maximises its profits with respect to advertising space and product price. If consumers are more adverse towards advertising than towards price, the ratio is higher. The same theoretical framework is used to...

Outsourcing is currently being used as an important strategy for many companies in the USA to focus on the core competency, reduce cost and increase profit. We consider a company (buyer) outsourcing a part of her service. One of the main concerns of outsourcing is the quality of service. We use...

Managing revenue includes setting the lowest discounts necessary to achieve the desired boost in unit sales and profits. This study systematically examines how four risk types; financial, performance, social/psychological and physical, relate to the optimal discount selected by consumers in 12...