This study provides value estimates for intangible assets of publicly traded hotel firms in the USA. When evaluating a firm's tangible and intangible assets, tests of model usefulness reveal that it is meaningful to decompose adjusted income (AI) into adjusted income derived from intangible...

Restaurant owners are always looking for new ways to increase profits. In this paper, we investigate the attitudes and perceptions of restaurant customers to locally produced food and their willingness to pay a premium. This study employs a field experiment conducted in a restaurant located on a...

All facets of the tourism industry encounter risk from potential crises and/or disasters. This risk is amplified in today's interconnected global economy. Incorporation of crisis and disaster management into hospitality firms' strategic planning is essential if such risk is to be minimized....

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...

The increased use of revenue management (RM) has generated the need for trained, skilled individuals who can execute the RM system. The primary objective of this study was to identify and validate the underlying dimensions of activities important to successful RM performance. The data (N = 197)...

An unprecedented number of hotel company mergers took place between 2004 and 2007. The purpose of this study was to determine whether there were abnormal stock returns or volume activity in the periods surrounding the merger announcement date in the trading of 19 public hotel companies which...

The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...

For membership programmes, segmentation is an important marketing tool to define groups who share common characteristics and values. An efficient segmentation of members can positively benefit the development of member relationships. With a vacation travel club as the empirical environment, this...

This paper investigates the changes in total factor productivity (TFP) of a Malaysian hotel chain during the period of 2002–2008. TFP change is measured by Malmquist index, using data envelopment analysis (DEA) approach. The data were collected from eight hotels under the chain. Overall,...