Fu, Chung-Jen; Cheng, Chi-Bin; Chang, Bao-Guang; Lai, … - In: International Journal of Revenue Management 1 (2007) 2, pp. 177-199
Innovation is essential for high-tech/electronic companies to succeed in a globally competitive environment. It is important for a firm to understand the efficiency of an innovation, so that they can appropriately allocate the resources to obtain optimal revenues. This study utilises the...
