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This research investigated the dealer patronage behaviour relationship to perceived quality dimensions. A total of 831 questionnaires were personally administered to customers of nine auto-repair companies in Greece. Factor analysis revealed three dimensions, namely, holistic customer...
Persistent link: https://www.econbiz.de/10005553204
This research investigated the dealer patronage behaviour relationship to perceived quality dimensions. A total of 831 questionnaires were personally administered to customers of nine auto-repair companies in Greece. Factor analysis revealed three dimensions, namely, holistic customer...
Persistent link: https://www.econbiz.de/10008563937