Purpose – To examine the determinants of smoking cessation and tobacco consumption in the European Union (EU) countries. Specifically, the paper seeks to examine the role of smoking risk perceptions and anti-smoking regulation. Design/methodology/approach – The paper utilizes multivariate...

Purpose – To examine the determinants of smoking cessation and tobacco consumption in the European Union (EU) countries. Specifically, the paper seeks to examine the role of smoking risk perceptions and anti‐smoking regulation. Design/methodology/approach – The paper utilizes multivariate...