Ruhr, Marc von der; Daniels, Joseph P. - In: International Journal of Social Economics 39 (2012) May, pp. 357-372
low cost and low commitment path by which religious refugees may join the church, seems to challenge Iannocconne's theory … forms megachurches employ to indicate a match between what the church produces and the religious refugee wishes to consume … or time commitment of new attendees. However, once the attendees perceive a good fit with the church, the megachurch …