Solberg, Harry Arne; Mehus, Ingar - In: International Journal of Sport Finance 9 (2014) 1, pp. 3-19
football on TV can make it difficult to maintain attendance levels at the stadium. Fans of clubs that were featured the most … necessary to maintain attendance levels. Fans that had strong preferences for foreign football attended less frequently. This … in maintaining attendance levels. As a result, a strategy aimed at strengthening the bonds between fans and clubs may be …