Moneyball: The Art of Winning an Unfair Game (Lewis, 2003) is in essence the story of how the Oakland Athletics under its general manager, Billy Beane, have successfully challenged bigmarket rivals such as the New York Yankees in recent years yet have typically spent only around one third of the...

Burnden Leisure is the parent company of Bolton Wanderers Football Club, one of the oldest association football clubs in England.

This study analyzes reasons for the successful of the Oakland Athletics in Major League Baseball as described in the bestseller, Moneyball. Benchmarking analysis is conducted to quantify the extent of Oakland’s achievement. The use of player performance analysis to develop a knowledge-based...

This study adopts a multi-attribute hedonic-pricing benchmark valuation approach to the determination of the observed market value of stadium naming rights. Using a sample of 112 naming rights deals covering both major-league and non-major-league facilities in North America over the period of...