Srivastava, Praveen Ranjan; Sharma, Anand; Yadav, Rama … - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 2, pp. 70-84
This article describes how purchasing from an online store depends on various attributes of the online store. The relative importance given to a particular factor may vary across gender. Thus, it generates a scope of inquiry for understanding the consumer behavior while making an online...