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Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies...
Persistent link: https://www.econbiz.de/10005078521
In contemporary marketing research, there is a general consensus in marketing and management theory that intangible resources of the organisation can play crucial role in sustainable competitive advantage creation. In this paper, the relationships between four such intangible resources (hotel...
Persistent link: https://www.econbiz.de/10009352656
Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies...
Persistent link: https://www.econbiz.de/10008539459