This paper presents research results concerning relations between selected economic instruments and sustainable innovations. The following measures of innovativeness were used: (1) organisations' financial outlays on RD activities in the field of environmental protection and (2) a number of...

The conceptualisation and measurement of brand value, including its sources and outcomes, are a challenging task, particularly in a global marketplace. In contemporary marketing research, there is a general consensus in marketing and management theory that tangible resources of the organisation...