Nathan, Robert Jeyakumar; Musah, Ibrahim; Dhillon, Guru - In: International Journal of Technology Diffusion (IJTD) 8 (2017) 2, pp. 43-53
Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability...
