The luxury sector as a whole is experiencing a delay in digitalization, both in store and online, while customers are more and more attracted by digital experiences. Strategies such as driving online customers into shops, or using the web to complete store information are increasing and...

Although the Internet represents great opportunities for businesses, some firms that are evolving in the luxury industry were initially reluctant to engage in digital activities. However, over the past few years, digital natives represent a main reason for these firms to start adopting online...