Purpose: Tourists’ destination image is crucial for visiting intentions. An ancient capital with diverse characteristics is an important component of China’s urban tourism. The purpose of this paper is to address the following questions: what are the differences and commonalities of the...

Purpose Regarding research on authenticity perception, this paper aims to pose the following questions: In different cultural regions, what are the different authenticity elements of old towns from a tourist perspective? What is the difference in authenticity perception in different cultural...