Purpose – The purpose of this paper is to describe a smart city initiative presenting a mobile tourist guide developed for Natal, Brazil. Design/methodology/approach – This study has employed an exploratory case study approach to gain more knowledge about a smart city initiative and a mobile...

Purpose: Smart tourism is a destination management approach that requires the buy-in of a myriad of stakeholders. Its many audiences and complexity demand the creation of meaningful brands to effectively position and communicate smart tourism initiatives. The purpose of this paper is to explore...