Merdian, Peter; Piroth, Philipp; Rueger-Muck, Edith; … - In: International Journal of Wine Business Research 33 (2020) 1, pp. 134-151
Purpose: The purpose of this study is to find out how unconscious perception and conscious reactions differ when it comes to evaluate wine bottles in a shopping shelf. It was evaluated how attention is related to subjective evaluations of interest and value in the perception of wine bottle...