Purpose – Champagne is bought with low frequency and many consumers most likely do not have or seek full information on the quality of champagne. Some consumers may rely on the reputation of particular brands, e.g. “Les Grandes Marques”, some consumers choose to gain information from...

Purpose – The purpose of this paper is to introduce the Danish wine industry and then concentrate on production and discuss which factors are of importance for producing high‐quality wines. Historically, Denmark has not been a wine‐producing country primarily due to sub‐optimal climate...