Purpose: The purpose of this paper is to estimate advertising efficiency in the Spanish beer industry and to analyse the effects of several environmental variables and brand portfolio scope on advertising efficiency scores. Design/methodology/approach: A two-stage double bootstrap procedure is...

Purpose – The purpose of this paper is to estimate total productivity change in the winery sector, decomposing it into efficiency change and technical change. Design/methodology/approach – The methodology is based on the estimation of the Malmquist productivity index for a sample of Spanish...