Hernandez, Asuncion; Vila, Natalia; Kuster, Ines; … - In: International Journal of Wine Business Research 31 (2019) 3, pp. 362-384
Purpose: The purpose of this study is twofold: to analyse the influence of both individual and environmental factors in order to explain alcoholic spending and to identify different groups of alcoholic beverage shoppers. Design/methodology/approach: For the research, an online questionnaire was...