Yu, Ying; Sun, Huihui; Goodman, Steve; Chen, Shangwu; … - In: International Journal of Wine Business Research 21 (2009) 2, pp. 155-168
Purpose – The purpose of this paper is to investigate the purchasing behaviours of two Beijing wine consumer groups and evaluate the influence of different factors on their decision making process to provide information to better understand the Chinese wine market and assist with market entry...