Waterson, Michael; Doyle, Chris - In: International Journal of the Economics of Business 19 (2012) 1, pp. 141-152
<title>Abstract</title> The iPhone 4 was introduced into the UK market on 24-super-th June 2010 to significant consumer interest. Demand revealed itself exceeding supply through conventional channels, since there was very extensive activity in terms of bidding on eBay auctions for the product. We monitored all...