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Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...
Persistent link: https://www.econbiz.de/10010878852
Nowadays, innovation is no longer limited to the individual firm but involves increasingly the chain network in which the firm is embedded. The chain network is considered as the place where the internal and external resources of a firm are combined and transformed, leading to innovation...
Persistent link: https://www.econbiz.de/10009002465
Despite the modest regional consumption of organic products, Sicily is one of the most important European regions in surface area per number of companies active in organic farming. The University of Palermo, as early as 2000, to promote the development and success in this industry, the Faculty...
Persistent link: https://www.econbiz.de/10011068438