Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...

Firms in the agri-food industry are embedded in a system of institutions, regulations and policies that shape their economic environment and affect their conduct and performance. Changes in this system can propose new challenges for the firms that need to adequately and efficiently change and...

Evaluating the rural communities capacity to manage changes is of paramount importance for effective Social Sustainability strategies identification. The aim of the present study is to analyze if social resilience can be integrated into the social assessment of rural communities, with the aim of...

The sustainability of small and medium-sized enterprises (SMEs) is constantly challenged on today’s dynamic operating environment. Evolving regulatory trends, difficult economic conditions, and diminishing natural resources, pose serious questions for all players across the food system....

This paper aims at analysing which kinds of currently labelled information are of interest and actually used by consumers, and which additional kinds could improve consumer choices. We investigate the attitude of consumers with respect to innovative strategies for the diffusion of product...

Nowadays, innovation is no longer limited to the individual firm but involves increasingly the chain network in which the firm is embedded. The chain network is considered as the place where the internal and external resources of a firm are combined and transformed, leading to innovation...

The present study contributes to identifying obstacles to the development of a local biodiesel agro-industrial system (AGS) in the state of Minas Gerais, Brazil. The research questions are: “How do local social characteristics influence the organizational effectiveness of agents involved in...

Despite the modest regional consumption of organic products, Sicily is one of the most important European regions in surface area per number of companies active in organic farming. The University of Palermo, as early as 2000, to promote the development and success in this industry, the Faculty...

This paper analyses the “make or buy” decision of food firms applied to innovation strategy using 389 Italian food firms data from the Unicredit 2007 database. We develop a set of hypothesis from three theoretical perspectives such as transaction cost economics, strategic management and...

This article focuses on the study of the comparative advantages and competitiveness in the global pear market. First, it will outline a clear distinction between these two concepts, followed by analysis. This paper provides a new index of competitiveness developed by our research based on the...