Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...

Nowadays, innovation is no longer limited to the individual firm but involves increasingly the chain network in which the firm is embedded. The chain network is considered as the place where the internal and external resources of a firm are combined and transformed, leading to innovation...

The paper considers the relationship between trust and governance structure from a Transaction Cost Economics perspective. The role of trust in the coordinating decisions is variously conceptualized according to the theoretical view adopted by the scholars. The present study adopt the...

Despite the modest regional consumption of organic products, Sicily is one of the most important European regions in surface area per number of companies active in organic farming. The University of Palermo, as early as 2000, to promote the development and success in this industry, the Faculty...

The paper concerns the integration in food networks under a governance point of view. We conceptualize the integration processes in terms of the adaptation theory and focus the issues related under a transaction cost economics perspective. We conjecture that the allocation of decisions rights...