This study aims at investigating the consumer market for functional foods (FF) in Porto Alegre, South Brazil. Functional food is any healthy food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients. Health has been named as the most...

In the past few decades, the market for organic food has developed well in Western European countries and comparable markets like the United States or Canada. While these markets are now approaching market saturation, other markets still have huge potential for growth and are therefore of...

Purpose/Value – The objective of this paper is to determine (1) the extent to which sustainability serves as a sales argument and (2) which areas of sustainability are communicated in the fruit juice industry. This seems promising against the background that there are several ethical...

In Sardinia sea urchin (Paracentrotus lividus) roe is a basic ingredient for several dishes (e.g. pasta, pizza, croutons) and its demand is constantly increasing. However marketable value of local sea urchin appears to be potentially higher than the current value. This paper aims to estimate the...

In the middle of a great world financial crisis that also affects food security, it is important to characterize the habits of households concerning the buying and wasting food. With this study we intend (1) to uncover the patterns of Portuguese citizens concerning food waste by using a mixed...

In recent decades the northwestern part of Germany (Weser-Ems region) has come to focus on intensive pork production. This has led to public outrage about the disposal of biological waste, farmers’ complaints about the high cost of leasing land, soaring risks of animal diseases, and the...

Western-European consumers have become not only more demanding on product availability in retail outlets but also on other food attributes such as quality, integrity, and safety. When (re)designing food supply-chain networks, from a logistics point of view, one has to consider these demands next...

Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...