Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments...

Adoption of foreign‐developed technology by firms in developing nations will accelerate the speed by which they become globally competitive in new product development. In this study, we build and empirically test an extension of the technology acceptance model (TAM) – the “extended TAM”...

Purpose – Although the use of data from different levels is very common in international marketing research, the practice of employing multi‐level analysis techniques is relatively new. The paper aims to provide an application of a specific case of multi‐level modelling – where the...

Notes that logistics has emerged as a subject of considerable interest ‐ particularly in terms of strategic advantage and that, as a result, logistics strategy has received increased emphasis. Points out that one popular conceptualization of logistics strategy is the Bowersox et al . (1987)...

There is much research suggesting that the image consumers hold about a product’s country of origin can influence their purchase decision, but little empirical work has focused on the underlying cognitive processing. A flexible model is devised and tested to represent country image processing,...