Purpose: The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing strategies employed by emerging market firms of all sizes and types; and to advance a narrative for future research on...

Purpose: The purpose of this paper is to highlight important contemporary themes in international marketing strategy from the perspective of Sub-Saharan African firms. Design/methodology/approach: The approach adopted is a review and synopsis of the existing body of research on international...

Purpose: The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on theirex postinternationalisation strategic innovation and adaptiveness in the host country. Design/methodology/approach: The model fit of SME...