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A survey of the characteristics and experiences of 148 UK exporting businesses which possessed sites on the World Wide Web was completed and respondents’ perceptions of the contributions of Internet use to their firms’ export marketing efforts assessed. Another group of exporters ‐...
Persistent link: https://www.econbiz.de/10014827763
Mail questionnaires were distributed to corporate donors in France, Germany and the UK in an attempt to ascertain the extents to which European businesses applied commercial principles to the management of their philanthropic activities. Substantial commercial orientation towards the corporate...
Persistent link: https://www.econbiz.de/10014827794