Building on prior research in organizational knowledge, learning, and memory, this paper suggests that export market … knowledge may provide a deeper understanding of the relationships between export market information use and export performance … organizational knowledge as well as to export performance. This is then used to generate research propositions that provide insights …

This empirical study investigates the relationship between the choice of an export market expansion strategy and the … subsequent performance of exporting firms. Multiple measures of export performance were compared across three groups of firms … following different export market expansion strategies: export market concentration, concentric diversification, and …

Why does a recession in the domestic market lead to a modification of the firm′s export marketing behaviour? Based on … these firms significantly modified their export marketing activities. The evidence also suggests that exporting firms change … their export destinations during recessions. Finally, the factors which facilitated and inhibited export expansion during …

The surging growth of state export promotion budgets in the United States should be justified by evaluating the … effectiveness of the activities they support. This study relates the assessment of export promotion efforts to the level of state … export activity. Multiple correspondence analysis was used to analyse the telephone survey data collected from export …

Probes the export behaviour of fresh fruit‐and vegetable‐marketing firms in an international context. The case study … with reference to general theory of export marketing.  … Pear Marketing Board), Turkey, and South Africa (The Outspan Organization and Unifruco Ltd). Identifies selected firms …

respective reasons for export involvement, managerial attitudes and practices, risk profiles, strategic postures in four …

concerning their export marketing policies. Except in promotion, most of these industrial firms follow a standardised marketing … approach. Their export budgets are smaller than their domestic budgets. Also the firms indicated that they were only lukewarm … about their overall export performance; those most satisfied with their export performance tend to be larger, more …

Numerous researchers have addressed the issue of the internal dynamics of export stage development. Many, if not all … context of the Korean electronics industry, has attempted to identify variables relevant to overall stages. The export stages … explaining the dispersion of firms across the export stages: (1) management′s perception of the importance of exporting as a …

international marketing literature.Indeed, a common feature of empirical studies on such diverse issues as exportinitiation and … expansion, export barriers, export market orientation, utilizationof export assistance, and market/country selection and … assessment is that theyhave all highlighted the critical role of information in export decision making(see, for example, Johanson …

Discusses the concept of strategic composites, based upon the linkage of domestic and export marketing strategies of … Canadian and UK exporters. Concludes by examining the association between the export environment and the selected composite …, and the effect that this has upon export performance.  …