impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a … significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the … scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed …

Purpose – This paper is a general review contextualising the current debate on ethics and international marketing. The … of International Marketing Review focusing on international marketing ethics. Design/methodology/approach – The paper … examines how ethics in international marketing have evolved and progressed towards the current “ethics era” and presents …

Purpose – This paper examines the ethics of marketing both fair trade products and the movement's message of change, as … reliant on the commercial mainstream. The marketing of fair trade through mainstream commercial distribution channels has been … of ways in which marketing fair trade through mainstream distribution channels creates opportunities for commercial …

characteristics and marketing practices of ethically labelled coffee, i.e. type of ethical issue, label issuer, amount of information …

. Findings – American managers were more likely to perceive the unethical marketing behaviors to be more serious. American …

Purpose – International e‐marketing is emerging as an important area for marketers, as global online markets expand …. This special issue is an attempt to encourage, showcase, and guide research in the area of international e‐marketing …. Design/methodology/approach – In the editorial, Introduces the international e‐marketing framework (IEMF) as a guiding …

Purpose – This paper aims at contributing to the conceptual and methodological advancement of international marketing …. Originality/value – The results provide a solid basis for international marketing research and suggestions for expanding the … current study into international marketing research are provided.  …