Majid, Kashef A.; Bapuji, Hari - In: International Marketing Review 35 (2018) 5, pp. 850-868
Purpose: The purpose of this paper is to examine how the location of a firm’s headquarters and component sourcing impact a firm’s responsiveness in a product-harm crisis in local market. Design/methodology/approach: The authors collected data on 1,251 vehicle recalls from 12 manufacturers,...