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~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Gierl, Heribert"
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International advertising and communication : current insights and empirical findings
Marketing : ZFP ; journal of research and management
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Jahrbuch der Absatz- und Verbrauchsforschung
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Der Markt : international journal of marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Marketing : journal of research and management
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Review of managerial science
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Cutting edge international research
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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International journal of marketing : IJM ; formerly Der Markt
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Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
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