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The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: International advertising and communication : current …, (pp. 69-88). 2006
Persistent link: https://www.econbiz.de/10003378104
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Creating powerful brand names
Langner, Tobias; Esch, Franz-Rudolf; Rossiter, John R. - In: International advertising and communication : current …, (pp. 181-197). 2006
Persistent link: https://www.econbiz.de/10003378124
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Effects of interactive and imagery-strong websites
Kiss, Greg; Esch, Franz-Rudolf - In: International advertising and communication : current …, (pp. 361-377). 2006
Persistent link: https://www.econbiz.de/10003378191