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~isPartOf:"International business review : the official journal of the European International Business Academy"
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Parvatiyar, Atul
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International business review : the official journal of the European International Business Academy
Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business Research
9
Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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Global business perspectives series
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Journal of marketing
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Legends in strategic marketing
6
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
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European Journal of Marketing
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European journal of marketing : EJM
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Legends in marketing series
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Marketing theory
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Models of buyer behavior
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The journal of business & industrial marketing
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Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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Business horizons
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Consumer and industrial buying behavior
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Consumer behavior : contemporary research in action
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International marketing review
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Journal of Indian business research
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Journal of global marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Operations research, Management science : OR MS ; the international literature digest
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Review of marketing research
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AMS review : official publication of the Academy of Marketing Science
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Alfred P. Sloan School of Management, Working paper no 161-66
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Best practices in international marketing
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Bringing technology to market: trends, cases, solutions
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The Evolution of Relationship Marketing
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
International business review : the official journal of …
4
(
1995
)
4
,
pp. 397-418
Persistent link: https://www.econbiz.de/10005999347
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Special issue Relationship marketing
Sheth, Jagdish N.
(
contributor
)
- In:
International business review : the official journal of …
4,4
(
1995
)
Persistent link: https://www.econbiz.de/10004175317
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