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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
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When marketing and innovation interact : the case of born-global firms
Efrat, Kalanit; Gilboa, Shaked; Yonatany, Moshe - In: International business review : the official journal of … 26 (2017) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10011711006
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Connecting big data management capabilities with employee ambidexterity in Chinese multinational enterprises through the mediation of big data value creation at the employee level
Shamim, Saqib; Zeng, Jing; Choksy, Umair Shafi; Shariq, … - In: International business review : the official journal of … 29 (2020) 6, pp. 1-12
Persistent link: https://www.econbiz.de/10012421107
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Value chain integration of base of the pyramid consumers : an empirical study of drivers and performance outcomes
Rosca, Eugenia; Arlinghaus, Julia C. - In: International business review : the official journal of … 28 (2019) 1, pp. 162-176
Persistent link: https://www.econbiz.de/10011980668
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Breakthrough innovation in international business : the impact of tech-innovation and market-innovation on performance
Silva, Graça Miranda; Styles, Chris; Lages, Luis Filipe - In: International business review : the official journal of … 26 (2017) 2, pp. 391-404
Persistent link: https://www.econbiz.de/10011711011
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Market orientation, managerial perceptions, and corporate culture in an emerging market : evidence from Turkey
Yaprak, Attila; Tasoluk, Burcu; Kocas, Cenk - In: International business review : the official journal of … 24 (2015) 3, pp. 443-456
Persistent link: https://www.econbiz.de/10011279693
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How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-Ting - In: International business review : the official journal of … 24 (2015) 4, pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
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Development of firm export market oriented behavior : evidence from an emerging economy
Chi, Ting; Sun, Yao - In: International business review : the official journal of … 22 (2013) 1, pp. 339-350
Persistent link: https://www.econbiz.de/10009722402
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The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel; Nordman, Emilia Rovira; Vu, Uyen - In: International business review : the official journal of … 31 (2022) 3, pp. 1-10
Persistent link: https://www.econbiz.de/10013206778