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Cultural appeals in Indian TV commercials
Dash, Amarendra Kumar - In: International journal of Indian culture and business … 24 (2021) 3, pp. 386-403
Persistent link: https://www.econbiz.de/10012799056
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Exploring the cultural underpinnings of knowledge management process in India
Goswami, Anil Kumar; Agrawal, Rakesh Kumar - In: International journal of Indian culture and business … 20 (2020) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012205784
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The curious case of global branding : investigating the link between ethnic identity and consumer attitudes towards global brands
Harsandaldeep Kaur; Moktan, Pranay - In: International journal of Indian culture and business … 31 (2024) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10015064611