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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Costley, Carolyn"
~subject:"Comparison"
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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