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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Jon Scott Armstrong
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International journal of advertising : the quarterly review of marketing communications
International Journal of Forecasting
71
International journal of forecasting
23
Journal of business research : JBR
17
Interfaces : the INFORMS journal on the practice of operations research
12
MPRA Paper
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Foresight: The International Journal of Applied Forecasting
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Journal of Business Research
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Journal of behavioral decision making
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Monash Econometrics and Business Statistics Working Papers
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Working paper / Department of Econometrics and Business Statistics, Monash University
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of business : B
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European journal of marketing : EJM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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APSA 2011 Annual Meeting Paper
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APSA 2014 Annual Meeting Paper
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Forthcoming in PS: Political Science and Politics
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Insights into consumer behavior
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International journal of business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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2
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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3
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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4
Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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5
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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