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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
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International journal of advertising : the quarterly review of marketing communications
SpringerLink / Bücher
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Antecedents and outcomes of employee-based brand equity
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Hamburger Schriften zur Marketingforschung
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Marketing intelligence & planning
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Branding competence
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Journal of business research : JBR
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marken- und Kommunikationscontrolling
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Springer eBook Collection / Business and Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Produktmanagement
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Schriftenreihe Studien zum Konsumentenverhalten
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
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2
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
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