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Learning to improve : advertising research that guides practice
Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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What "advertising knowledge" comprises and how to get it
Rossiter, John R. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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Tastes great but filling (then it could habe been)
Carlson, Les - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10009407833