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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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McQuarrie, Edward F.
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Mick, David Glen
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International journal of advertising : the quarterly review of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of Consumer Research
14
Journal of marketing research : JMR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Handbook of consumer psychology
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Journal of Consumer Psychology
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Journal of business research : JBR
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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MSI reports : working paper series
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Organizational Behavior and Human Decision Processes
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Retailing in the 21st century : current and future trends
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Transformative consumer research for personal and collective well-being
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Econ Journal Watch
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Handbook of qualitative research methods in marketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of advertising research
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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Journal of public policy & marketing
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Journal of retailing
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Legends in consumer behavior
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Networks Financial Institute Working Paper
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & Marketing
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Psychology and Developing Societies
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Routledge studies in interpretive marketing research
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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2
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10008254088
Saved in:
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