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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006
Ford, John
;
Merchant, Altaf
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 69-95
Persistent link: https://www.econbiz.de/10009976366
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