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The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements
Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10003887889
Cover Image
The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements
Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10008318520
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Building foreign brand personalities in Russia: The moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 22 (2003) 2, pp. 203-226
Persistent link: https://www.econbiz.de/10008118226