//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effect of Complementary Produc...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
215
Advertising effects
214
Consumer behaviour
145
Konsumentenverhalten
145
Advertising
139
Werbung
138
Internet marketing
56
Online-Marketing
56
Brand image
47
Markenimage
47
Brand management
46
Markenführung
46
Social Web
33
Social web
33
Viral marketing
31
Virales Marketing
31
USA
30
United States
30
Brand
28
Markenartikel
28
Product Placement
28
Product placement
28
advertising
23
Gender
22
Geschlecht
22
Children
21
Kinder
21
Psychology of advertising
20
Werbepsychologie
20
Fernsehwerbung
18
Target group
18
Television advertising
18
Zielgruppe
18
Sponsoring
17
Sponsorship
17
Advertising planning
13
Cognition
13
Computerspiel
13
International marketing
13
Internationales Marketing
13
more ...
less ...
Online availability
All
Undetermined
144
Type of publication
All
Article
291
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
294
Aufsatz in Zeitschrift
294
Conference paper
15
Konferenzbeitrag
15
Collection of articles of several authors
4
Sammelwerk
4
Konferenzschrift
2
Case study
1
Conference proceedings
1
Fallstudie
1
more ...
less ...
Language
All
English
294
Undetermined
1
Author
All
Pelsmacker, Patrick de
11
Dens, Nathalie
9
Smit, Edith G.
8
Taylor, Charles Raymond
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Sung, Yongjun
6
Bergkvist, Lars
5
Chang, Chun-tuan
5
Kwak, Hyokjin
5
Rozendaal, Esther
5
Baek, Tae Hyun
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Chang, Chingching
4
Chang, Chun-Tuan
4
Diehl, Sandra
4
Geuens, Maggie
4
Ko, Eunju
4
Matthes, Jörg
4
Mueller, Barbara
4
Till, Brian
4
Yoo, Chan Yun
4
Yoon, Hye Jin
4
Andras, Trina Larsen
3
Cauberghe, Verolien
3
Cheong, Yunjae
3
Choi, Hojoon
3
Chu, Shu-Chuan
3
Dahlén, Micael
3
Grau, Stacy Landreth
3
Ham, Chang-Dae
3
Hudders, Liselot
3
Kim, Juran
3
Kim, Kihan
3
King, Karen Whitehill
3
Knoll, Johannes
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
more ...
less ...
Institution
All
Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
2,353
Journal of retailing and consumer services
2,010
International journal of hospitality management
803
Psychology & marketing
791
International journal of consumer studies
777
The journal of brand management : an international journal
694
SpringerLink / Bücher
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
569
Economics Papers from University Paris Dauphine
566
The journal of product & brand management
508
Working paper / National Bureau of Economic Research, Inc.
471
Journal of advertising research
470
Journal of marketing research : JMR
466
European journal of marketing : EJM
461
Asia Pacific journal of marketing and logistics
433
Tourism management : research, policies, practice
430
NBER Working Paper
419
Journal of marketing management : MM
405
Journal of travel and tourism marketing
404
Management science : journal of the Institute for Operations Research and the Management Sciences
402
Journal of marketing communications
400
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
372
Journal of marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Journal of retailing
348
Journal of international consumer marketing
343
Marketing letters : a journal of research in marketing
341
Journal of fashion marketing and management
325
Journal of the Academy of Marketing Science
322
Cogent business & management
318
International journal of retail & distribution management
312
Journal of consumer behaviour : an international research review
312
International journal of contemporary hospitality management
305
The journal of consumer marketing
305
Marketing intelligence & planning
301
The international review of retail, distribution and consumer research
301
Journal of advertising : official publication of the American Academy of Advertising
294
more ...
less ...
Source
All
ECONIS (ZBW)
294
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
295
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
2
The interconnected role of strength of
brand
and interpersonal relationships and user comment valence on
brand
video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
3
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
4
What does the
brand
say? : effects of
brand
feedback to negative eWOM on
brand
trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
6
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
7
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
10
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->