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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Stanford University Graduate School of Business research paper
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Journal of accounting & economics
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Rock Center for Corporate Governance at Stanford University working paper series
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Rock Center for Corporate Governance at Stanford University Teaching Case
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Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance
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Rock Center for Corporate Governance at Stanford University Working Paper
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Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance and Leadership
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Advertising effectiveness from a consumer perspective
Aitken, Robert
;
Gray, Brendan J.
;
Lawson, Robert
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 279-297
Persistent link: https://www.econbiz.de/10003792478
Saved in:
2
Advertising effectiveness from a consumer perspective
Aitken, Robert
;
Gray, Brendan
;
Lawson, Robert
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 279-298
Persistent link: https://www.econbiz.de/10008124616
Saved in:
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