//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Responses toward corporate cri...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Consumer behaviour
1
Global advertising
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Werbewirkung
1
brand name
1
celebrity endorser
1
glocalization
1
luxury brand
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kim, Sojung
1
Luk, Ka Yi
1
Xia, Binfang
1
Xu, Nan
1
Yin, Xinzhu
1
Published in...
All
International journal of advertising : the review of marketing communications
Journal of internet commerce
4
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Service business
2
ASTIN bulletin : the journal of the International Actuarial Association
1
Creativity and Innovation Management
1
European Corporate Governance Institute (ECGI) - Finance Working Paper
1
European Corporate Governance Institute - Finance Working Paper
1
European Corporate Governance Institute – Finance Working Paper
1
European journal of operational research : EJOR
1
Journal of Knowledge Management
1
Journal of Product & Brand Management
1
Journal of business ethics : JOBE
1
Online Information Review
1
Operations research
1
Psychology & marketing
1
The journal of corporate finance : contracting, governance and organization
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->