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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of wine business research : IJWBR
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Deepfakes : perspectives on the future "reality" of advertising and branding
Kietzmann, Jan
;
Mills, Adam J.
;
Plangger, Kirk
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10012586672
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Perspectives : client-agency opportunism : how does it happen and what can we do about it?
Chohan, Raeesah
;
Watson, Richard T.
;
Pitt, Leyland F.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1303-1312
Persistent link: https://www.econbiz.de/10012200379
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