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~isPartOf:"International journal of advertising : the review of marketing communications"
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Social Web
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Online-Marketing
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Cho, Chang-Hoan
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Hudders, Liselot
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Lou, Chen
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Boerman, Sophie C.
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De Jans, Steffi
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Dens, Nathalie
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Janssen, Loes
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
633
Springer eBook Collection
535
Technological forecasting & social change : an international journal
480
SpringerLink / Bücher
337
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
Journal of retailing and consumer services
248
Finance research letters
207
Information systems research : ISR
185
Industrial marketing management : the international journal for industrial and high-tech firms
170
HMD : Praxis der Wirtschaftsinformatik
162
International journal of internet marketing and advertising : IJIMA
156
Journal of management information systems : JMIS
148
Management science : journal of the Institute for Operations Research and the Management Sciences
141
International journal of production research
137
Tourism management : research, policies, practice
129
Journal of open innovation : technology, market, and complexity
127
NBER working paper series
126
Business horizons
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
122
International journal of business information systems : IJBIS
116
International journal of production economics
113
Management information systems : mis quarterly
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
Research
108
Premier reference source
106
CESifo working papers
103
Electronic commerce research
101
International journal of hospitality management
101
essentials
99
Cogent business & management
97
Journal of information & knowledge management : JIKM
96
Psychology & marketing
90
Telecommunications policy : the international journal of digital economy, data sciences and new media
89
International journal of networking and virtual organisations : IJNVO
88
Journal of marketing communications
85
Electronic markets : EM ; the international journal of electronic commerce and business media
84
Journal of digital banking
83
Journal of internet commerce
83
Technovation : the international journal of technological innovation, entrepreneurship and technology management
80
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ECONIS (ZBW)
89
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1
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk
;
Cho, Yoon-Na
;
Ko, Eunju
;
Kim, Sang Jin
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
Saved in:
2
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
3
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
4
Digital transformation and advertising
2021
Persistent link: https://www.econbiz.de/10012802314
Saved in:
5
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
6
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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7
Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
8
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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9
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot
;
De Jans, Steffi
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
Saved in:
10
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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