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data with institutional components. Presenting data from the 2017 Global Entrepreneurship and Development Index (GEDI … understanding of entrepreneurship and a more precise means to measure it. In addition to yearly data and comparison, this 2017 … entrepreneurship: the GEDI and the Total Early-Stage Entrepreneurial Activity (TEA) measure. Whereas developed countries will be …
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This brief captures the contextual features of entrepreneurship by measuring entrepreneurial attitudes, abilities, and … aspirations at both the individual- and country-level. Featuring data from the 2016 Global Entrepreneurship and Development Index … provides a tool to help policymakers and governments harness the power of entrepreneurship to address some of the economic …
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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...
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Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad...
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