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Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship : an Indian perspective
Kishor, Jugal - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 450-467
Persistent link: https://www.econbiz.de/10012612722
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Celebrity entrepreneurship and advertising effectiveness : an empirical test
Kishor, Jugal - In: International journal of business and globalisation : IJBG 25 (2020) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10012250614